Fine woodworking · Made in Mexico · Delivered by road

Fine woodworking in every project.

We are a consortium of highly trained woodworking companies. We deliver ambitious wood projects on schedule, on spec and on demand. Discover the beauty of wood through us.

Build your wood-products supply chain in Mexico — one border from your customers, with minimal or zero tariffs under USMCA and White Lion handling customs and logistics.

Send a sourcing briefExplore product lines

The consortium

Our passion for wood meets your design.

Our passion for building in wood blends with our customers’ design ideas, resulting in beautiful pieces for the spaces people live and work in.

Smidr Jarl brings together woodworking companies — mostly in Mexico — with a complete range of skills: engineering, CNC machining, pressing, edging, milling, gluing and finishing. Retailers, furniture brands, architects, contractors and hospitality groups use us as one point of contact for the whole job, from production drawings to a finished, crated piece at their dock.

If your product is made of wood, there’s a great chance we can make it.

Why Smidr Jarl

Nearshoring

Build your wood supply chain one border away.

Sourcing wood products from Mexico changes the arithmetic. Freight is a truck, not a container. Qualifying goods cross with minimal or zero tariffs. Your designer can stand next to the first article. And White Lion Procurement handles the border, so your team doesn’t have to.

Mexico → US / Canada Days by road

  1. Partner workshop
  2. Border · White Lion customs
  3. Your dock

Asia → US / Canada Weeks by sea

  1. Factory
  2. Export port
  3. Ocean freight
  4. Port of entry
  5. Rail / truck
  6. Your dock

Schematic — not to scale. Transit times depend on origin, destination and mode; we confirm them per RFQ.

  • USMCA

    Minimal or zero tariffs

    Wood products that qualify under the United States–Mexico–Canada Agreement can cross with minimal or zero duty. We help you document origin before the first quote, so the tariff line is a known number.

  • Distance

    Days by truck, not weeks by sea

    Furniture, flooring and millwork leave the shop on a trailer and reach US and Canadian docks by road. No port congestion, no container roll-overs.

  • Inventory

    Smaller safety stock

    Shorter, steadier lead times mean faster reorders. Carry less stock in the warehouse and react to what is actually selling.

  • Time zone

    Working hours that overlap

    Central and Mountain time line up with most of Mexico, so a question about a finish sample gets answered the same afternoon.

  • Visits

    Walk the shop floor

    A short flight puts your team at the bench for first-article reviews, finish approvals and audits. White Lion runs factory audits and inspections on your behalf.

  • Border

    White Lion handles the crossing

    Customs brokerage, border crossing, container supervision, 3PL and merchandise insurance are handled by White Lion Procurement, so your team never touches a pedimento.

The workshop

Four product lines. One bench.

Families of products our partner shops make for clients — specified by you, built in Mexico, delivered by road.

Species

Wood we work

Six species we are asked for most. We source others to your spec — the exact material quality you request, or above.

  • Oak

    Quercus spp.

    Hard, heavy and open-grained. Takes stain evenly; quarter-sawn boards show the ray fleck oak is known for.

    Flooring · tables · casework

  • Parota · Mayan chestnut

    Enterolobium cyclocarpum

    A Mexican hardwood with warm brown heartwood and pale sapwood. Wide boards and slabs with interlocked, lively grain.

    Flooring · slab tables · statement pieces

  • Walnut

    Juglans spp.

    Chocolate-brown, fine and straight-grained. Machines cleanly and finishes to a deep, even lustre.

    Executive desks · credenzas · veneers

  • Birch

    Betula spp.

    Pale, tight and uniform. Stable as solid wood and as multi-ply panels; the birch in our name.

    Panels · shelving · painted pieces

  • Pine

    Pinus spp.

    Light, workable softwood with strong latewood rings and knots that read as character.

    Rustic furniture · fixtures · crating

  • Cedar

    Cedrela / Thuja

    Aromatic, reddish and naturally resistant to decay. Light for its size and steady outdoors.

    Exterior pieces · cladding · closets

From the catalogue

Popular pieces

For architects & contractors

We follow your specs.

We’ve delivered projects with demanding specifications — custom furniture, wood flooring, column covers, ornaments and exterior wood pieces. We follow the specs you share, and our engineers can advise, leading or following, to reach the final goal: your project.

Millwork & caseworkApplications
Good materials

“We only offer the exact material quality requested by our customers — or above.”

Elevation: architectural wall panelling with crown moulding and walnut column cover

Clients

What buyers told us

Our store has sold wood flooring for years. Smidr Jarl gave us a reliable supply while keeping our prices, and delivered faster than our previous supplier.

Wood flooring retailerClient testimonial from the original Smidr Jarl site · name withheld

My team manufactures in the USA, but I wanted to import unique designs. Smidr Jarl made it happen — capable, and able to supply my demand the right way.

US furniture sellerClient testimonial from the original Smidr Jarl site · name withheld

I landed a big contractor project my shop couldn’t fully supply. Smidr Jarl manufactured the woodwork on time and at a cost that let me earn on the project and stay competitive.

Small woodworking shop ownerClient testimonial from the original Smidr Jarl site · name withheld

Backed by White Lion Procurement

An American partner on both sides of the border.

Smidr Jarl is a White Lion Procurement company. White Lion is an American sourcing and procurement firm with offices in Provo, Utah, Mexico City and China. It runs supplier verification, factory audits, production follow-up, inspections and QC, container supervision, 3PL, customs brokerage and merchandise insurance — and signs an NDA before any detailed project discussion.

550+manufacturers ready to produce
17+industries with in-house experts
48+projects fulfilled
35+years of combined experience

Figures published by White Lion Procurement.

Share your specs. We’ll quote the run, shop to dock.

Send drawings, a reference photo or a rough idea. We reply with questions, species and finish advice, and a plan for making it in Mexico.

Send a sourcing brief

or call +1 (385) 337-4045

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