The PrideWhite Lion’s specialist brands

Six specialist brands. One supply chain, built in Mexico.

Each brand in the Pride sources one industry from manufacturers in Mexico and Latin America. Every order runs on the same White Lion backbone: factory audits, quality control, customs brokerage and logistics, all the way to your dock in the US or Canada.

Meet the brands Send a brief

Days by truck, not weeks by oceanUSMCA-ready supplyNDA before details

Provo, Utah · Mexico City Six brands sourcing in Mexico and Latin America. One White Lion team running quality, customs and freight.
Meet the Pride

One family of lions, six specialities.

Each brand runs its own site with product lines, capabilities and a quote form. Swipe or use the arrow keys to browse.

Inside the Pride

What each brand makes, and who it serves.

Six industries, one way of working. Pick the brand that matches your product, or send one brief and we will route it.

Who it serves

General contractors, developers, builders and building-material distributors.

Aedifyn

Construction materials

We do the heavy lifting to get your materials across nations, so you can build.

Aedifyn sources construction materials straight from the factory for contractors, developers and distributors. It covers the shell (hempwood and hempcrete, SIPs, OSB, drywall, marble and stone, paint) and the systems inside it: acoustic panels and sound masking, electrical wiring, fiber optics, light fixtures, and solar and energy-efficiency equipment. Mixed orders are consolidated and moved under White Lion's inspection and customs control.

Product lines

  • Hempwood & hempcrete
  • SIPs, OSB & drywall
  • Marble, stone & paint
  • Acoustic panels & sound masking
  • Wiring, fiber optics, lighting & solar
Why Mexico

Heavy, bulky materials are where ocean freight costs the most. Mexican plants reach US and Canadian job sites by truck in days, and qualifying goods cross under USMCA with minimal or zero tariffs.

Visit Aedifyn
Who it serves

Architects, general contractors, OEMs, restaurant and hospitality groups.

Titan Metal Works

Custom & architectural metalwork

Custom and architectural fine metalwork, built to your drawings.

Titan Metal Works is a group of expert metalworking companies in Mexico. It fabricates custom and architectural metalwork for architects, contractors, OEMs and hospitality groups: structural and decorative steel, metal furniture and fixtures, engineered industrial parts, and stainless kitchen and food-service equipment.

Product lines

  • Architectural & structural
  • Metal furniture & fixtures
  • Industrial & engineered parts
  • Kitchen & food-service
  • Outdoor metalwork
Why Mexico

Fabricators a truck ride from the border mean you can walk the shop floor, sign off first articles in person and reorder without waiting on an ocean crossing.

Visit Titan Metal Works
Who it serves

Glazing contractors, architects, developers and glass fabricators.

Glassify

Architectural glass & glazing

Processed glass for facades, interiors and specialty projects.

Glassify supplies architectural glass made in Mexico: tempered and laminated safety and structural glass, insulated units tuned for acoustic and solar performance, decorative and privacy finishes, and curved and specialty pieces. It works with glazing contractors, architects, developers and fabricators who need cut-to-size glass on a project schedule.

Product lines

  • Safety & structural
  • Acoustic & solar performance
  • Decorative & privacy
  • Curved & specialty
Why Mexico

Glass is heavy and fragile. A short overland route means fewer handling points, less breakage risk and a replacement lite in days rather than another container from overseas.

Visit Glassify
Who it serves

Brand owners, retailers, hotels and hospitality groups.

Telios Textiles

Custom textiles

Custom textile products, from first sample to labelled stock.

Telios Textiles develops and produces custom textile products for brand owners, retailers and hospitality groups: apparel, footwear and leather goods, bags and accessories, and home and hospitality textiles. About 90% of what Telios makes is produced in Mexico, from sampling through finished, labelled goods.

Product lines

  • Apparel
  • Footwear & leather
  • Bags & accessories
  • Home & hospitality
Why Mexico

Fashion and hospitality run on short cycles. Producing close to home means quicker sampling rounds, smaller and more frequent reorders, and less cash tied up in safety stock.

Visit Telios Textiles
Who it serves

Jewelry brands, retailers, boutiques and corporate gifting buyers.

MG&G Jewelry

Private-label jewelry

Private-label collections and custom pieces, made by hand.

MG&G Jewelry produces private-label and custom jewelry in Mexican workshops for jewelry brands, retailers and companies ordering gifts. Collections cover earrings, necklaces, rings and bracelets, and custom and corporate pieces are made to your design, metal and finish.

Product lines

  • Earrings
  • Necklaces
  • Rings & bracelets
  • Custom & corporate gifting
Why Mexico

Mexico has a long silversmithing tradition, and workshops in your time zone make design reviews, sample approvals and seasonal reorders much faster.

Visit MG&G Jewelry
Who it serves

Furniture brands, interior designers, contractors and fit-out projects.

Smidr Jarl

Fine woodworking

Furniture and interior woodwork, built to specification.

Smidr Jarl brings together a consortium of woodworking companies to make furniture and interior woodwork to your specification: office and commercial furniture, home furniture, wood flooring, and architectural millwork and casework. It serves furniture brands, interior designers, contractors and office and hospitality fit-outs.

Product lines

  • Office & commercial furniture
  • Home furniture
  • Wood flooring
  • Millwork & casework
Why Mexico

Furniture is bulky, so freight is a large share of landed cost. Trucking from Mexico arrives in days, letting you hold less stock and still meet project dates.

Visit Smidr Jarl
How the Pride works

Six storefronts. One White Lion backbone.

Whichever brand you work with, the same White Lion team runs the steps that protect your order, in the same order, from the first factory visit to the dock.

1

Sourcing & factory match

We match your spec to manufacturers in our network and collect competing quotes and samples.

2

Audits & supplier verification

We visit the plant, check the company behind it and confirm it can meet your standards.

3

Production follow-up & QC

We follow production on the floor and inspect against your spec before anything ships.

4

Customs, border & 3PL

Customs brokerage, the border crossing and 3PL to your dock, with merchandise insurance available.

NDA first.

We sign a non-disclosure agreement before any detailed project discussion, so your designs and pricing stay yours.

Start with an NDA
550+Manufacturers ready to produce
17+Industries with in-house experts
48+Projects fulfilled
35+Years of combined experience

Figures for White Lion Procurement, the parent company behind every brand in the Pride.

One brief

Not sure which brand fits? Send one brief.

Tell us what you need made, the quantities, and where it has to land. We route it to the right brand, or to several if the project spans materials, and come back with next steps. If you need an NDA first, say so and we will send it.

Email your brief Call +1 (385) 337-4045
Phone · Provo, Utah+1 (385) 337-4045Mon–Fri 9:00–17:00 Mexico City office+52 1 55 1109 2959
Emailinfo@whitelionprocurement.com
OfficesProvo, Utah · Mexico City